Product
Idea to launch — the engineers who scope it ship it. Web or mobile, built to scale from day one.
- Web apps
- Mobile apps
- APIs & backends
- Design & UX
You get senior engineers who design, build, and ship your product from the first commit to production. No hand-offs, no juniors on your budget — the same small team that scopes your product owns it all the way through, and treats your outcome as the only deliverable.
[ What we do ]
Not a marketing agency. Engineers who refuse to ship software that is slow, inaccessible, or hard to use.
Minus the hand-offs and the account managers: senior engineers design the product, write the code, and stay until it ships. No junior team, no one translating between you and the people building — the same small team that scopes your product owns it through production and treats your outcome as the only deliverable.
Growth
Already live? We profile first, keep what works, replace what doesn't. We don't open with “rewrite it.”
- Performance
- Core Web Vitals
- SEO
- A/B testing
Leadership
We embed as senior engineers and tech leads. De facto CTO until you hire one.
- Architecture
- Code audits
- Fractional CTO
- Standards
AI
LLM features that survive real users — retrieval, evaluation, and guardrails, not a demo that fails quietly.
- LLM features
- RAG & search
- Evaluation
- Guardrails
[ Pedigree ]
Our engineers built software you already use
It started at Carvana — what scale does to shortcuts — then Coinbase, what money does to bugs; athenahealth, what software means when it touches patients; and Google, what it costs to keep something running for a decade. These were teams they were part of, not clients we billed — and the people you talk to are the people who write the code.
- CoinbaseFintech · Crypto
- GooglePlatform
- CarvanaE-commerce
- athenahealthHealthcare
- World MarketRetail
- AspireFintech
- BlackbirdHospitality · Web3
[ Selected work ]
Products we built — ours and our clients’
Delivered to real users and still running — some are our own bets, most were built alongside the teams who hired us. We’ll name the work; we don’t name ourselves. You’re not hiring a personality, you’re hiring the team that ships — and now you can see exactly what we’ve shipped.
[ Who we are ]
We removed the layers between a decision and the code that ships it — senior engineers, close to the problem, accountable for the result.
In most software, things slow down where the people deciding and the people building stop being in the same room. We took out the account managers, the handoffs, the translation layers, and kept the part that matters: two to four senior engineers who write the code you talk to them about.
[ THE STORY BEHIND IT ALL ]
What the case studies leave out
Glossy launches sit on a heap of 3 a.m. saves, doomed side quests, and details only we noticed. It never fits in a deck — so we wrote it on the backs of the receipts instead. Deal yourself a few.
1 coffee machine on its fourth heroic lifetime
(it has shipped more than most people)
- OVERTIME
- CAFFEINE
- UPTIME
- LEGEND
0 tickets for the bug we caught before you woke up
(you're welcome)
- CAUGHT
- PRE-EMPTED
- ZERO
- SHHH
6 spare cycles burned on a refactor no ticket asked for
(the next feature took half the time)
- REFACTOR
- DEBT PAID
- QUIETLY
- GROUNDWORK
42 Friday deploys because someone had to be brave
(read-only Fridays are a myth here)
- SHIP IT
- FRIDAY
- NO FEAR
- LIVE
17 dashboards watched so you never had to open one
(green is a feeling, not a colour)
- MONITORING
- ALERTS
- ON CALL
- ALL GREEN
2,387 concepts that never left the whiteboard
(one day. or never. probably never.)
- DRAFTS
- CUT
- SHELVED
- SOMEDAY
3 a.m. hotfix you slept clean through
(the dashboard never even blinked)
- HOTFIX
- SILENT
- ROLLBACK
- STAYED GREEN
128 tabs spread across three monitors
(one was the docs. we swear.)
- TABS
- THE DOCS
- STACK
- FOCUS
9 rewrites of an animation you'll never scroll to
(we saw it. that counts.)
- REWRITE
- EASING
- PIXELS
- AGAIN
1 perfect prototype born at midnight, killed by lunch
(beautiful. and completely wrong.)
- PROTOTYPE
- MIDNIGHT
- KILLED
- LESSON
[ Process ]
How we work is written down
It isn’t a deck we sell — the process is a handful of habits we hold to on every project: code review on every change, code merged to main every week, decisions written down so nothing lives only in someone’s head, and the discipline to say no early when the honest answer is that you don’t need us. What that looks like week to week is below.
[ WEEK 0 ]Discovery call
Not a sales rep — the person who'd build it. We map what you're building, where it is now, and what done looks like.
Usually 30 minutes. No deck.
[ WEEK 1 ]Scope
We write down what we're building, what we're not, and what done looks like. You sign off. If the idea needs to change, you hear it now — not after three weeks of building.
A written scope you sign off on.
[ WEEKS 2–N ]Weekly cycles
Code merges to main every week — click through it in a shared environment. A short Friday note covers what shipped, what's next, what changed.
Merges to main every Friday.
[ LAUNCH ]Launch
We stay on for iteration, hand off cleanly with full docs, or move to fractional tech-lead support. The engagement ends when you say it ends.
Full docs. Clean handoff.
ALWAYSWe say no
If a template or three weeks of cleanup solves it, we'll say so on the first call.
Sometimes that costs us the bigger engagement.
TEAMSenior engineers
Two to four senior engineers. Never a bench to fill.
The people you talk to write the code.
[ Toolkit ]
The right tool, not the loudest
The tool that fits the problem is the one we reach for, not the one trending this week — no framework-of-the-month, no résumé-driven rewrites. What’s below is the stack we actually ship with: proven where it counts, boring on purpose, and every piece of it running in production today.
React · Next.jsTypeScriptReact NativeNode · PostgresPythonLLM & RAGOpenAI · ClaudeSupabaseAWS · GCPVercelTailwindDesign systemsPerformanceSEOAnalyticsA/B testingCI/CDObservabilityArchitectureGuardrails
[ What we’ve built ]
Across fintech, healthcare, commerce, and internal tools nobody outside the company will ever see — different domains, same engineering.
Product surfaces
Fintech
- payment rails
- ledgers
- KYC flows
- card issuing
- reconciliation
Healthcare
- claims intake
- patient portals
- HIPAA pipelines
- scheduling
- provider search
Commerce
- checkout
- catalog search
- inventory sync
- storefronts
- subscriptions
Marketplaces
- matching engines
- listings
- escrow
- seller tools
- reviews
Underneath
AI
- RAG pipelines
- agent tooling
- eval harnesses
- guardrails
- assistants
Data
- ETL
- warehouses
- event tracking
- dashboards
- reporting
Platform
- design systems
- CI/CD
- observability
- auth
- migrations
Internal
- admin consoles
- ops tooling
- back-office
- approvals
- audit trails
[ THE DEAL ]
You build the company. We’ll handle the software.
Let’s make the thing that carries the company. One conversation is enough to know if we’re the team for it — no deck, no lock-in, just a straight read on the work.